Xtract Social Advertising Intelligence is a powerful solution for advertisers and marketers to target and manage personalised and automated advertising campaigns.
With highly accurate, three-dimensional profiling, based on customers’ social, behavioural and demographic information, Xtract SAI (Social Advertising Intelligence) will revolutionise your marketing and multiply the results from your advertising campaigns. Social Advertising Intelligence is the black gold of the 21st century.
Key benefits
1. Increased and new revenues for media and operators from deep customer understanding
2. More effective campaigns for advertisers through automated and relevant targeting
3. Ease of use ensures less involvement and better marketing results
4. Unique experience for consumers through relevant and personalised messages
Who should be interested?
Mobile Operators
Mobile content providers
Mobile application providers
Internet Service Providers
Social media
Social networking and community providers
Handset manufacturers
Media providers
Examples of advertising channels
WEB
WAP
Ad injection to push messages
SMS
MMS
Email
DirectMail
Online (IPTV)
See
Using the 3D Segmentation Module is like seeing the real face of your customers. It defines your customer groups by similarities in all aspects: social interactions, behaviour and demographics. It offers a unique approach to segmentation facilitating the combination of information from various data sources in a fully automated system and providing a novel view on segmentation.
Reach
With the Campaign Personaliser Module you can channel the campaigns to reach the right people at the right time. It offers practical tools for target selection, linking directly with campaign execution, and also a unique, modular user interface structure tailored for targeting in the desired context.
Get
Brands need people and people need brands. With the Offer Optimiser Module, they can better find each other and get most out of the product or service offerings. The module helps you to find the best next offer for specific customers or groups in order to maximise the benefits obtained from up-sell, cross-sell or value added offers through extensive analysis into the customer behavior regarding the products or services.
Know
Comunity Analytics Module enables you to unleash the power of the most influential people to maximise revenues from products and services. This module enables the advertiser to predict the viral effect of advertising campaigns. It also improves the viral effect because it scores the influence of the customers in their communities. Advertisers can multiply the virality of their campaigns by targeting the most influential peolpe, the Alpha Users.
Keep
The Customer Lifecycle Module helps you keep your customers and acquire new ones by understanding their life cycle. It enables you to offer products and services at the most appropriate moments in their individual journey, ensuring their loyalty and satisfaction. For example, it identifies passive customers and automatically takes action to re-activate them, as well as methods from detecting those likely to end their customer relationship and taking action before it is too late.
Technical Information
Xtract SAI is a complete solution that enables the automatised application of analytical modules to harness the vast amount of customer information. The core of the Xtract SAI analytics platform consists of four fundamental components:
- Analytical modules that enable the processing of huge amounts of data as well as automating analytical tasks
- Web browser based intuitive user interface for managing the campaigns
- A data repository, capable of handing billions of transactions
- Input and output packages that enable data input from a wide array of data sources
The analytical models and underlying platform can be deployed on-site or as a hosted solution.
Features
- Three-dimensional approach to data – the basic static (demographic, CRM etc) information is enriched by behavioral, social interactions and the social network data bringing a Novel probabilistic segmentation approach
- Adaptive analytical models to predict customer actions and reactions, applicable across industries
- An automated solution that intelligently combines multiple information sources
- Dynamic process for data loading, analytical modeling, model application, data export and integration into the client infrastructure
- Scalable platform supporting connectivity to other systems via input and output modules
- Secure solution with guaranteed anonymity of customer information
Additional Information
» White Paper: Social Advertising Intelligence
» Case Study: Targeted Mobile Advertising
